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Netigate: Driving Business through Happy Employees and Customers

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Tom Nyman, Chairman of the Board, NetigateTom Nyman, Chairman of the Board
To achieve success, any business has to have its finger on the pulse of its two most significant stakeholders—employees and customers. To that end, they need an effective and reliable survey platform that helps them glean vast customer and employee data and generate rich insights to drive better business decisions. Founded in 2005, Netigate is an online-based survey platform company that has already helped more than 3,500 organizations stay ahead of the competition in terms of talent engagement, customer satisfaction, and market share.“With our globally available platform supporting more than 60 languages, clients can quickly discover new insights in an ongoing fashion and take immediate action,” says Tom Nyman, Chairman of the Board at Netigate.

Netigate’s platform has feedback solutions that span the areas of employee experience, customer experience, and market research. The HR surveys cover the entire employee journey, from onboarding templates to measuring Employee Net Promoter Score (eNPS), through pulse and digital exit interviews. Through its Customer Experience solution, clients can measure the popularity of their customer service functions by carrying out NPS surveys, web polls, post-purchase feedback, and much more. On the market research front, Netigate has a dedicated market research team that helps clients evaluate market needs and develop products, mainly though panel surveys. All surveys can be distributed to various individuals by text, email, QR code, or embedded on a site. The individuals can be desk-based employees, field service teams, or customers who complete an in-store purchase. “Using APIs, we have helped thousands of customers across 35 countries with innovative integrations for broader use cases,” says Nyman.

An advocate of sustainable employee engagement, Netigate releases its yearly Employee Engagement report, which is now in its 10th annual edition.

We have seen a significant shift from centrally controlled systems towards more on demand-based solutions where managers (or employees) in the organization can collect insights in an ongoing fashion


Based on the insights it has gathered over the years, Netigate believes that the employee engagement is not the full picture, despite improvements seen over time in the workplace. To address the situation, Netigate has developed a question-set especially to measure sustainable engagement in the workforce so companies and their HR-departments have the tools to improve this area.

Netigate´s platform comes in three license types, Core, Professional and Enterprise where the latter two has more advanced functionalities, modules and support. “We have specialized strategy and analytics teams—with expertise in project management, insight analysts, and market research—that can support with the pre-send strategy and advanced analysis of results,” says Nyman.

They also ensure custom integrations are in place to increase the usability of the platform. “Our training and support teams strive to help clients best use the platform to avoid survey bias and create incisive questions for quality insights,” says Nyman. Living as they learn, the NPS question [“How likely are you to recommend (company) to a friend or colleague”] is distributed after all internal customer success interactions. “We are proud of our support team; over the last year, they had a NPS of 70, which is extremely good.”

Internal client feedback also brings new innovations in the platform to enhance the user experience. For instance, Netigate has invested heavily in aligning itself with the new data privacy and ISO laws in Europe. In addition, the company has released a beta version of its more powerful report section that has abundant tools for analysis and has the ability to work with larger data sets. The new tool will be available in 2020. The company is adding more advanced AI features to its reporting capabilities next year and improving the ease of access to valuable insights that can be game-changing to its clients.
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Netigate

Company
Netigate

Headquarters
Stockholm, Sweden

Management
Tom Nyman, Chairman of the Board

Description
Founded in 2005, Netigate is an online-based survey platform company that has already helped more than 3,500 organizations stay ahead of the competition in terms of talent engagement, customersatisfaction, and market share. With its globally available platform with support for over 60 languages, clients can quickly discover new insights in an ongoing fashion and take immediate action. Netigate’s platform has feedback solutions that span the areas of employee experience, customer experience, and market research. The HR surveys cover the entire employee journey, from onboarding templates to measuring Employee Net Promoter Score (eNPS), through pulse and digital exit interviews

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NETIGATE CREATES THREE NEW MARKETING POSITIONS IN PURSUIT OF FURTHER EXPANSION

Netigate, one of the leading European providers of feedback management, has created three new positions within its international marketing team. This is part of Netigates plans for further expansion and brand development. The SaaS company has offices in Stockholm, Oslo, and Frankfurt, counting companies such as Spotify, EnBW, and Vodafone among its customers.

Natasha Ellis-Knight takes over the position of Marketing Manager UKI. She will manage the international market from the company's headquarters in Stockholm. As Marketing Manager Nordics, Nathalie Taub takes over activities in Sweden, Norway, and Finland. And operating from Frankfurt, is Caroline Trossen, Marketing Manager DACH. Caroline will be responsible for German-speaking regions including Germany, Austria, and Switzerland. The newly assembled team will work together to extend the reach of the company, building a stronger international brand.

It's all steam ahead at Netigate this year, with the company recently announcing a new visual identity. "Netigate has been in existence for over 15 years, and the company's visual profile been around just as long," says Gustaf Ekelund, co-founder of Netigate. "We are a digital player that is constantly evolving. We're beginning a new chapter with this rebrand, and marketing plays an important role here," he continues.

"I am delighted that we are continuing to develop our brand and strengthen our brand awareness," said Sophie Hedestad , Chief Marketing Officer at Netigate. The key areas of employee experience, customer experience, and market research are crucial for Netigate. As we continue to expand our offering in Europe, it's important to distribute responsibilities for the individual markets. This enables us to meet the different customer needs even better."

International marketing team

Natasha Ellis-Knight has been at Netigate since April 2019 and was Content Marketing Manager at the company before taking on her new role. With a background in publishing, she knows how to adapt to the needs of different audiences and takes a creative approach to tackling new challenges. This is an exciting time to be at Netigate. Were expanding into new territories and empowering more customers with feedback. Its great to be part of this journey.

Nathalie Taub has been part of the Netigate marketing team since May 2020. Her experience lies in inbound marketing, focused on activities for brand awareness and lead generation in Nordic countries. "We are in a time when customer and employee feedback are more important are than ever. This is a great opportunity for Netigate and I am happy to be part of what lies ahead," Nathalie says.

Caroline Trossen started at Netigate in February 2019 as a PR and event coordinator for the DACH region. With her background in public relations, she is familiar with communication work. In her new role, her focus is on brand development in the German-speaking countries. It is inspiring to work in an international team and to promote marketing campaigns across regions. I look forward to further developing our brand through tailored strategies," says Caroline.